Welcome
What is subscription?
Subscription models in e-commerce involve customers paying a regular fee to receive products or services on a recurring basis, such as monthly or annually. This can include monthly product boxes, frequent deliveries, or access to exclusive offers.
For Shopify store owners, this model turns occasional buyers into repeat customers, providing a consistent income stream and fostering brand loyalty and community.
A product that fits seamlessly into a customer’s habits becomes more than just useful; it becomes essential.
— Joy Subscription
Note:
Who can use Joy Subscriptions?
- Everyone can use Joy Subscriptions
- However, it's best suited for merchants selling products that customers need regularly, like consumables or personal care items

Quick links
- Quick Start — Guide to creating your first subscription plan for your product.
- Dashboard — Explain key metrics on your dashboard to help grow your business.
- Manage subscriptions — Learn how to manage your customers' subscriptions using Joy.
Explore the docs
- Getting Started — Install the app, activate your first plan, and explore the dashboard.
- Features — Subscription plans, orders, subscribers, analytics, customer portal.
- Settings — Email notifications, shipping, payment recovery, tag management.
- Integrations — Klaviyo, AOV.ai, EComposer, Zapiet, Shopify Flow, Shopify POS.
- Learn About Subscription — Strategy guides for subscription businesses.
- Pricing — Plan comparison and the Joy Starter Program.
- FAQs — Common questions on payments, cancellations, and migration.
- Developer Docs — Storefront API and Webhook API references for developers.